Beyond Dues: Practitioner Insights on Building Non-Dues Revenue

When:  Tue, Sep 22, 2026 from 11:30 AM to 12:30 PM (ET)

Non-dues revenue has moved from side project to core growth strategy for associations. Join this 50-minute panel discussion for a thought-leadership conversation with practitioners who have built and scaled non-dues programs across industries.

Moderated by Laura Williamson, Chief Business Officer at Real Estate Business Services, who brings 30 years of non-dues revenue experience, the panel brings together practitioners from ABC National, Tree Care Industry Association, and Upstate Alliance of REALTORS® to explore positioning non-dues revenue as a mainstream business model and practical strategies for diversifying revenue streams. The conversation also covers how to structure programs to navigate compliance risks like unrelated business income tax, with insight from Cheryl Post, Director at Eisner Advisory Group, who brings 37 years of experience in this space.

You'll leave with frameworks you can apply immediately, a clearer view of the compliance guardrails, and connections with peers solving the same problems. This is a peer-to-peer learning session, practitioners sharing what's actually worked.